The ad revenue of Facebook has soared up to $872 million in the first quarter of 2012 which is a whooping $235 million more than that earned in the same quarter in 2011. This report comes in from Facebook’s amended Q1 filing.
Shopping statistics on Facebook is on a high during the holiday season even though historically, this quarter has always seemed to show slower ad sales. However, with the proliferating ad sales seen in this particular Q1 one can confer that the majority of the sales are occurring as a result of the boom in mobile. This matches with the recent survey that detailed the fact that people are not just spending a lot of time on Facebook but Facebook could be an attributing factor to those users spending a lot of money by clicking on ads recommended or liked by friends on the social media platform.
With Facebook investing in companies like Instagram with $300 million in cash, its spending has doubled in the last year. This actually was an overide over the 45% profits it earned in 2011 – let alone the patent costs that have had to be paid to Microsoft Corp. an overall amount of $550 million.
On the much brighter side, there are about 500 million mobile users on Facebook. Statistics show a steep rise in the use of social media on mobile phones – there are about 128 million new users of Facebook on mobile.
With such numbers coming in its good news for social media optimisers who are garnering half of their SEO efforts on social media and mobile. It is still unknown as to how Google takes social media signals from Facebook but it has been announced that the more the likes you have on a post, the more the content is published on search results and on higher search positions if everything else works fine on its SEO-front. Social media marketing strategies are worth investing upon at least for the next few years.
Thanks for reading our social media news for today – we’ll be back soon with more…
About James Andrews
Director at HP Net Services - you can connect with me by clicking on the buttons below.